Joyful Vitality: Why Healthy Was Never Supposed to Feel Like a Chore

Content note: This episode includes discussion of calorie counting, restrictive eating, weight & body image, and weight loss medication. Please listen with care.

Healthy was supposed to make you feel better. For a lot of women, it became one more thing to get right. One more list, one more metric, one more way to fall short. In this episode of Leadership Recalibrated™, Lori sits down with Jessica Khourie, Founder and CEO of JOVA, to talk about what wellness has gotten wrong and what it would take to get it right. Before founding JOVA, Jessica spent a decade in consumer goods — and that corporate foundation shapes how she builds, how she leads, and what she refuses to compromise on. The conversation goes well beyond the smoothie: the lines she won't cross, what to hold onto, when to let go, and what it takes to build something that actually helps.